Royal Reels: Gambling

Advertising Covers

GEORGE ROBERTSON & CO., BOOKSELLERS, PUBLISHERS & STATIONERS

The New South Wales postcard with the red 1d ‘Shield’ printed stamp was postmarked with a duplex SYDNEY/ NO 22/ 11 30 AM/ 98/ 43 cancel with the barred N.S.W. obliterator. It was addressed to Percival Crowle Esq, Wilby, Warialda (Figure 1). The reverse showed a 4-storey business building for Geo. Robertson at 361 & 363 George St. Sydney, Booksellers to the University Association. The firm had additional addresses at

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LOUIS SULLIVAN & Co. LTD, MANUFACTURERS’ CONSIGNEES, COOLGARDIE, W.A.

The cover is illustrated with two hovering angels with the stylistic address on a ‘ribbon’ placed underneath of Louis Sullivan & Co. LTD , Manufacturers’ Consignees, Wine, Spirits and General Merchants, “The Pantheon”, Sylvester St., Coolgardie, W. A. The cover is franked with a pair of grey ‘POSTAGE TWO PENCE’ Swan stamps of Western Australia cancelled with a duplex SHIP MAIL ROOM / 10/ JY 1/ 01/ PERTH W.A. It was

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L. L. EARL, FRUIT MERCHANT, SYDNEY & ORANGE, N.S.W.

This advertising cover for L.L. Earl, Fruit Merchant, The Fruit Exchange of N.S.W., Sydney, Established 1883 had the 1d red ‘Shield’ N.S.W. stamp with a roller cancel of Sydney OC 26, 1908. It also had a faint impression of a red rubber stamping of ‘Commercial Matter’ and it was sent to Messrs Earl Bros, Orange (Figure 1). The enclosed personal letter was written on a ‘Memorandum’ sheet identifying the company

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JAMES STEDMAN, MANUFACTURER of STEDMAN-HENDERSON’S SWEETS

This comical postcard advertising Henderson’s Sweets, and in particular their popular butterscotch “IT’S AWFU GUID”, was sent without stamps from Sydney on 10 June 1907 to North Sydney. A ‘MORE TO PAY/ 2D’ was applied with 2 copies of the 1d ‘completed design’ green Postage Dues (Figure 1). James Stedman (1840-1913), confectionery manufacturer, was born on 25 December 1840 at Parramatta, N. S. W., son of Henry Stedman, servant, and

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JAMES MARTIN, N.S.W. MLA & MACHINERY MERCHANT ADVERTISING COVER

The front of this cover was addressed to Messrs Branson Bros Julong, Binda via Goulburn and the 2d blue stamp of New South Wales is postmarked with a duplex SYDNEY/ H/ FE 9/ 85 N.S.W obliterator (Figure 1). The reverse displays in blue four pieces of equipment that the James Martin & Company. of George Street, Sydney opposite the Royal Hotel, sold: the Hornsby Martin Single Plough, the Tiger Disc

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J.C. FERGUSON, LAUNCESTON ADVERTISING COVER 1895

The cover front gives no hint of the reverse, it is postmarked with two strikes of LAUNCESTON/ A/ NO 1/ 95/ P-R Tasmania duplex on a pair of the pink 1d and a single ½d orange side-face stamps. It was addressed to The Buffalo Spring & Gear Co., Buffalo N.Y., US America. There is a purple marking RECEIVED/ DEC 19 1895/ B.S. & C. Co., placed at the left (Figure

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J. KITCHEN & SONS PTY. LTD., MELBOURNE POSTAL CARD 1931

This used printed to private order postal card is said by the vendor to be “very rare, perhaps two exist” and it was sold at auction AUD 1,100. It was listed as a 1928-36 KGV Oval 1½d brown HG K8 on a bluish advice card. It was addressed to ‘Mr V. Hay, Storekeeper Chelsea (Victoria) and was postmarked MORWELL/ 11 FE 31/ VIC. The item was sold AUD100 above the

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MESSRS. ARNALL & JACKSON, PRINTERS, STATIONERS, MELBOURNE

This paper has been held in abeyance the past year for even the State Library of Victoria has been unable to find any details on this long-standing quality printing company. The postcard has a printed lilac ‘ONE PENNY’ stamp of Victoria which is canceled with the duplex SANDHURST/ E/ SE 14/ 80/ VICTORIA with the barred numeral ‘4′ as obliterator. It is addressed to Messrs. Arnall & Jackson, Mercantile Stationers

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MESSRS MERMOD FRERES, SWITZERLAND from ALLAN & CO., MELBOURNE

The faint yellow advertising cover for Allan & Co., Importers of Pianofortes, American Organs, Band Instruments and Music has a lilac ‘TWO PENCE’ and an orange ‘THREE PENCE’ QV stamps of Victoria cancelled by a MELBOURNE/ 5/ PM/ 22-3-05/ 5 cancel on both stamps and it is addressed to Messrs Mermod Freres, Ste Croix, Switzerland. The reverse was not seen (Figure 1). Not the earliest form of mechanical or automatic

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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the “Lister” 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931

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