Royal Reels: Gambling

Advertising Covers

HENRY BARKLEY MACLURE (1856-1939), THE RINGER STORES, HAY

This privately printed unused postcard has no postal history connection, but it gives an interesting view of rural Australia in the late 1800’s. The 1d red N.S.W. ‘Shield’ card advertises Henry B. Maclure’s firm, The Ringer Stores, Hay, and the small trade mark Ringer insert shows a sheep shearer. Henry named his store the ‘Ringer Store’ after the fastest shearer in the woolshed (Figure 1). “Hay is located in the western Riverina

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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the “Lister” 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931

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M. B. WRAGG & Co. Pty. Ltd ‘ALPHA’ FISHING TACKLE

The cover for M.B. Wragg & Co. Pty Ltd., Gardenvale. S.4, Victoria advertised “Alpha” Fishing Tackle and was sent to W. & L. Gordon Pty Ltd., Napier St. Essenden.  It had a blue ‘Alpha’ cogwheel shield trade mark, as well as a large fish chasing a fly.  The green 1d KGV head stamp was postmarked GARDENVALE/ (   ) OC 34/ VICTORIA (Figure 1). A variation on the “Alpha” Fishing Tackle

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LYDIA YEAMANS-TITUS & LESLIE HARRIS, SOCIETY ENTERTAINERS

This postcard with the bluish green Half Penny stamp of New South Wales was postmarked with the duplex WILLIAM STREET/ FE 20/ 12- ( )PM/ 06/ N.S.W and the numeral ‘697′, and also had a MORE TO PAY/ 1D / [maltese cross] handstamp.  It was addressed to Andrew Smart Esq, “Weekly Mail”, Wellington, New Zealand.  The printed advertising matter reads: Opera House, Wellington,  commencing Saturday, Sept 22 1906   Prices:  3/-,

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LOWTH’S HOTEL, TOWNSVILLE QLD & TATTERSALL, HOBART TAS

With the many thousands of Tattersall covers still available on the market, it is somewhat refreshing to find one that is a little different. The cover bears a block of the ‘Four Corners’ 1d orange Queensland stamp, cancelled with 3 complete and 2 incomplete TOWNSVILLE/ 6–A-1 FE O5/ QUEENSLAND postmarks. The cover is addressed to one of the myriad addresses that were used to send mail (in semi-subterfuge) to the

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LOUIS SULLIVAN & Co. LTD, MANUFACTURERS’ CONSIGNEES, COOLGARDIE, W.A.

The cover is illustrated with two hovering angels with the stylistic address on a ‘ribbon’ placed underneath of Louis Sullivan & Co. LTD , Manufacturers’ Consignees, Wine, Spirits and General Merchants, “The Pantheon”, Sylvester St., Coolgardie, W. A. The cover is franked with a pair of grey ‘POSTAGE TWO PENCE’ Swan stamps of Western Australia cancelled with a duplex SHIP MAIL ROOM / 10/ JY 1/ 01/ PERTH W.A. It was

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L. L. EARL, FRUIT MERCHANT, SYDNEY & ORANGE, N.S.W.

This advertising cover for L.L. Earl, Fruit Merchant, The Fruit Exchange of N.S.W., Sydney, Established 1883 had the 1d red ‘Shield’ N.S.W. stamp with a roller cancel of Sydney OC 26, 1908. It also had a faint impression of a red rubber stamping of ‘Commercial Matter’ and it was sent to Messrs Earl Bros, Orange (Figure 1). The enclosed personal letter was written on a ‘Memorandum’ sheet identifying the company

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JAMES STEDMAN, MANUFACTURER of STEDMAN-HENDERSON’S SWEETS

This comical postcard advertising Henderson’s Sweets, and in particular their popular butterscotch “IT’S AWFU GUID”, was sent without stamps from Sydney on 10 June 1907 to North Sydney. A ‘MORE TO PAY/ 2D’ was applied with 2 copies of the 1d ‘completed design’ green Postage Dues (Figure 1). James Stedman (1840-1913), confectionery manufacturer, was born on 25 December 1840 at Parramatta, N. S. W., son of Henry Stedman, servant, and

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JAMES MARTIN, N.S.W. MLA & MACHINERY MERCHANT ADVERTISING COVER

The front of this cover was addressed to Messrs Branson Bros Julong, Binda via Goulburn and the 2d blue stamp of New South Wales is postmarked with a duplex SYDNEY/ H/ FE 9/ 85 N.S.W obliterator (Figure 1). The reverse displays in blue four pieces of equipment that the James Martin & Company. of George Street, Sydney opposite the Royal Hotel, sold: the Hornsby Martin Single Plough, the Tiger Disc

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J.C. FERGUSON, LAUNCESTON ADVERTISING COVER 1895

The cover front gives no hint of the reverse, it is postmarked with two strikes of LAUNCESTON/ A/ NO 1/ 95/ P-R Tasmania duplex on a pair of the pink 1d and a single ½d orange side-face stamps. It was addressed to The Buffalo Spring & Gear Co., Buffalo N.Y., US America. There is a purple marking RECEIVED/ DEC 19 1895/ B.S. & C. Co., placed at the left (Figure

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