Royal Reels: Gambling

Advertising Covers

MESSRS MERMOD FRERES, SWITZERLAND from ALLAN & CO., MELBOURNE

The faint yellow advertising cover for Allan & Co., Importers of Pianofortes, American Organs, Band Instruments and Music has a lilac ‘TWO PENCE’ and an orange ‘THREE PENCE’ QV stamps of Victoria cancelled by a MELBOURNE/ 5/ PM/ 22-3-05/ 5 cancel on both stamps and it is addressed to Messrs Mermod Freres, Ste Croix, Switzerland. The reverse was not seen (Figure 1). Not the earliest form of mechanical or automatic

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MALLOCH BROS., W. A. MERCHANTS, IMPORTERS & MANUFACTURERS

Two fine advertising covers of different design have come on the market, a year apart, both concerning the same business. This Western Australia firm, Malloch Bros. was situated at 50-54 William Street, Perth and the front of the first cover showed graphics of two of their farm machinery items, the “Lister” 2-Stand Shearing and Crutching Outfit as well as the Alston Windmills. The cover was postmarked with a faint 1931

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M. B. WRAGG & Co. Pty. Ltd ‘ALPHA’ FISHING TACKLE

The cover for M.B. Wragg & Co. Pty Ltd., Gardenvale. S.4, Victoria advertised “Alpha” Fishing Tackle and was sent to W. & L. Gordon Pty Ltd., Napier St. Essenden.  It had a blue ‘Alpha’ cogwheel shield trade mark, as well as a large fish chasing a fly.  The green 1d KGV head stamp was postmarked GARDENVALE/ (   ) OC 34/ VICTORIA (Figure 1). A variation on the “Alpha” Fishing Tackle

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SINGER SEWING MACHINE CO. & ISAAC MERRITT SINGER (1811-75)

The illustrated cover was sent from the Singer Sewing Machine Co., General Management for Australia,119-123 York Street Sydney, and it had the characteristic large ‘S’ with a woman using a sewing machine entwined in the middle of the letter. There is further printed information that the company has “Duplicate Parts Always on Hand. Agencies All Over the World”. It is addressed to The Singer Man’f’g Co., Factory No, Bridgeport Conn.,

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SIL ROHU (SYLVESTER EDWIN ROHU) PRACTICAL GUNSMITH

This advert cover was for “Sil Rohu, (Late A.I.F), Successor to W. Graham & Son), Practical Gunsmith, and Importer of High-Grade Guns and, Rifles and Shooters’ Accessories, 110 Bathurst Street, Sydney (Aust.)”. The red 1½d KGV head stamp was cancelled with SYDNEY/ 10PM/ 22 JUN/ 1928/ N.S.W. roller postmark with a slogan COMMONWEALTH LOAN/ NOW OPEN/ APPLY AT ONCE. It was addressed to Mr.H. Woodd Adams, Cookamidgera, NR. PARKES (N.S.W.).

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SCHOOL of ARTS HOTEL, ROMA QUEENSLAND to PAPUA NEW GUINEA

This advertising cover for the School of Arts Hotel, Roma, Queensland, Proprietor: E.J. Galton was addressed to C/o The Postmaster, Port Moresby, Papua and in addition to the blue AIR MAIL vignette, there was a purple handstamp with Australia/Papua/New Guinea/ July 1934/ first Official Air Mail as well as a straight 2-line handstamp (or manuscript) stating essentially the same message. The two air mail stamps, 6d OS overprint dull brown

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ROBERT CALDWELL, MERCHANT, POLITICIAN, & FOUNDER/PRESIDENT of AUSTRALIAN WINE ASSOCIATION

Two identical open window advertising covers, both with the identical slogan cancel, and ‘POSTED PILLARS’ BRISBANE Q’LAND, the one with the 1d green KGV Head stamp clearly postmarked 2 APR 1935, whereas the one with the 2d red KGV Head stamp had an obscured date. The slogan read ‘USE THE / POSTAL EXPRESS/ MESSENGER SERVICE’. The covers both advertised ‘CALDWELL’S / THE WINE OF LIFE’ and the reverse of both

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RICHARD EDWARD JARMAN, BRISBANE & ROCKHAMPTON, SADDLE MAKER

This registered cover is postmarked REGISTERED/ FE 22/ 01/ ROCKHAMPTON and there is plenty information that the cover is registered, other than the above, as shown by the ms. ‘931′, the crossed red crayon and the large ‘R’ in the oval on the cover and on both the brown 3d and blue 2d ‘FOUR CORNERS’ Queensland stamps. It is addressed to “Tattersall”, c/o G. Adams, Hobart, Tasmania (Figure 1). The

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PRESCOTT CO., PRODUCE & LIVESTOCK SALESMEN & COMMISSION AGENTS

Three advertising covers for H. Prescott & Co., 336 & 338 Sussex Street, Sydney appeared on Ebay, all with different designs. I have seen others previously, but because of the difficulty in researching the Sydney Company, I had given up on producing a paper about the company. A chance finding however has provided background on the company in the rural areas of N.S.W. The earliest cover was sent in January

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POST OFFICES RELATING to THE VICTORIAN MILK INDUSTRY

For more than 5 years I have wanted to write about a particular rare Victorian postmark, but could not find a suitable way to introduce a discussion on this subject. The present postcard gave me a means how to broach this subject. The card has a Victoria green ½d ‘Bantam’ stamp cancelled with the double circle thick double-barred arc at both sides MELBOURNE/ AM/ 4 30/ 8 11 02/ 2

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