Royal Reels: Gambling

Advertising Covers

TREWHELLA BROS. PTY. LTD. ADVERTISING COVER

The cover is illustrated on the front and reverse and was sent from Trewhella Bros. Pty. Ltd., Trentham Victoria; it bears the 1d green Queen Elizabeth stamp perf. 15×14 issued on 1.8.38 and it is postmarked TRENTHAM/ 20 AU41/ VIC. It was addressed to Messrs E. Payne & Sons, Archie’s Creek (Victoria) which is 7 km NW of Wonthaggi. The regular rate at that time for letters within Australia was

Read More »

THOMAS GAUNT, MELBOURNE WATCHMAKER, JEWELLER & OPTICIAN

The cover is simply addressed to Mr. G.A. Knobel, Maindample (Victoria) and the lilac ‘TWO PENCE’ QE stamp of Victoria is cancelled with a duplex MELBOURNE/ 2K/ FE 25/ 70 with a VICTORIA obliterator and it is a lead-in to two interesting men, both of whom were unusually difficult to research, particularly Gustav Adolph Knobel, inventor of Maindample, near Malvern, Victoria (Figure 1). The advertisement on the reverse was much

Read More »

THE SANITARIUM HEALTH FOOD Co. and MORAN & CATO, GROCERS

This advertising cover brings back early memories in Sydney for I went into their Hunter Street store many years ago to buy freshly ground peanut butter. The cover was posted from Sydney on 12 July 1917 with a roller cancel and there is also a roller cancel of a Melbourne reception postmark on the red N.S.W. 1d ‘Shield’ stamp. The green advertisement describes the company as manufacturers, importers, exporters of

Read More »

THE NATIONAL WOMEN’S CHRISTIAN TEMPERANCE UNION of AUSTRALIA

The cover has an advertisement for the Woman’s Christian Temperance Union of Victoria with a Colonial emblem of an assortment of mimosa, fern and two other plants, and the headquarter’s address of 138 & 140 Flinders Street, Melbourne. It has the pink Victorian ½d and lilac 2d stamps, and is postmarked MELBOURNE/ 17 ( )/ MY 6/ 98. It is addressed to Worcester, Mass U.S.A. (Figure 1). The Woman’s Christian

Read More »

THE DIVINE LADY: BARRINGTON’S GREATEST ROMANCE [CANADA]

Advertising covers are very popular with collectors and come in many forms, some as simple as little more than the name and address of an important company or a significant hotel. The most exciting ones are profusely illustrated on the front and reverse and colorful ones can be quite extravagant in their design. Less common ones (at least in my own limited experience) advertise an event in an artistic field

Read More »

THE AUSTRALIAN WIDOWS’ FUND: BOOM & BUST

This unassuming NSW 1d pink Queen Victoria mint Post Card reveals a story of Melbourne’s past (late 1800’s). The front has not been illustrated, but the reverse shows it is from The Australian Widows’ Fund, Life Assurance Society Limited, with Offices in Melbourne, Sydney, Adelaide, Brisbane & Launceston. “Notice is hereby given that an Extraordinary General Meeting of the Members of the Society will be held at the Society’s head

Read More »

WARTIME PATRIOTIC COVERS: A FORM of ADVERTISING COVER [U.S.A.]

A series of World War II patriotic covers became available from the same artist or distributor on E-Bay after I found this one posted from Australia. It has a prominent Mussolini (not requiring the ‘MUSSO’ on the sleeve for identification) consulting a book on ‘HOW TO FIGHT’. He is sporting a black-eye and one arm is in a sling and he is saying “IT’S ALLA GREEK TO ME!” This was

Read More »

WARREN & ROWN: MELACHRINO’S EGYPTIAN CIGARETTES

This 1d advertising postcard has a SYDNEY/ AP 20/ 7 A.M/ 91 / 26 postmark with the three ring oval N.S.W. duplex obliterator, and it is addressed to Mr. Max Rown. Box 325, G.P.O. (Figure 1). The reverse advertises MELACHRINO’S Egyptian Cigarettes, and states that the company, Warren & Rown is the their sole agent for Australia and New Zealand. The Company is located at 14 Barrack Street, Sydney and

Read More »

W.J. DEANE & SON, MUSIC PUBLISHERS, 500 GEORGE ST., SYDNEY

This 1917 illustrated double-rate cover for W. J. Deane & Son music publishers was sent to the USA with the blue 2½d ‘Roo on Map of Australia’ stamp postmarked by a SYDNEY/ NO 27/ 1917/ 11-30 P/ N.S.W. roller cancel. It advertised a piece of music ‘Trinity Times’, a special piano solo with chimes effect. There were 3 examples of an added tax: a NSW / T/ 50 hand-stamp, an

Read More »

W.H. BURFORD & SONS LTD, SOUTH AUSTRALIAN SOAP & CANDLE MAKER

This printed to private order (P.T.P.O.) mint letter card has the red 1½d KGV side face stamp and has Messrs. W.H. Burford & Sons, Ltd., Sturt Street, Adelaide, Box 191 G.P.O. on the front (Figure 1). Whereas other P.T.P.O. envelopes and cards frequently have extensive advertising matter, the reverse of this one is different for it simply says ‘Forget-me-Not’ and ‘Burford’s-Quality’ (Figure 2). William Henville BURFORD (1808-1895), a friendly cockney,

Read More »