Advertising Covers

W. H. PALING & Co., Ltd., 86 – 88 QUEEN STREET, BRISBANE

Three privately printed advertising postcards and covers sent from Brisbane in the first decade of the 1900’s were lavishly illustrated with musical instruments, proclaiming the virtues of this well known Brisbane musical store. One printed in red showed 3 different string instruments, and proclaimed that “Every description of Musical Instrument may be obtained cheapest and best” from the store; another in blue depicted the Edison Standard Combination Phonograph and stated

W. LOVELOCK & CO. LTD, THE MACHINERY SPECIALISTS, BRISBANE

This advertising cover from the Lovelock Company, situated at 210 Roma Street, Brisbane had an illustration of the ‘Linke-Noack Earth Scoops’ and stated that Lovelock’s was for all kinds of Dam Sinking Machinery and all types of Earth Scoops, and a full range of Dam Sinking or Road Making Plows, etc. The cover was addressed to The President, The Wiard Plow Company, Batavia, New York, U.S.A. There was a roller

VIOLIN PRODIGY to PARIAH: GUILA BUSTABO (1916-2002) [U.S.A.]

Advertising covers have a fascination for many cover collectors, in that they are almost invariably not philatelically contrived, they often are things of beauty, and they frequently tell a story. The different types of advertisements are legion and collectors can specialize in a particular type such as adverts for machinery, perfumes, shoes, hotels and maps, to name but a few. The present cover caught my eye but not as a

WINCHCOMBE, CARSON & CO., WOOL BROKERS & PRODUCE SALESMEN

The printed stamp cover of New South Wales has a duplex postmark of THE EXCHANGE/ 4/ OC 31/ 95/ N.S.W with the barred numeral ‘1134′. It was sent from Winchcombe, Carson & Co., Wool Brokers and Produce Salesmen, Sydney and addressed to W. Richardson Esq, Bogalong, Grenfell, (N.S.W.) (Figure 1). The spectacular reverse is printed in blue and shows an extensive one-storey beflagged building with an advertisement for Sydney Wool

WILLIAM HUMBLE, FOUNDRY OWNER, INVENTOR, TEMPERANCE ADVOCATE

The advertising cover shows a Farmer’s Woolpress made by Humble & Sons, Makers, Geelong and is addressed to The Lincoln-Williams Twist Drill Co., Taunton, Massachusetts, U.S. America. It has a single green ½d and two red 1d ‘Roo on Map of Australia’ stamps cancelled with a roller GEELONG/ 21.JUL.13 820PM/ VICTORIA (Figure 1). The reverse has scroll with HUMBLE & SONS/ ENGINEERS, &c,/ VULCAN FOUNDRY, GEELONG (Figure 2). William Humble

WUNDERLICH BROTHERS: ERNEST (1859-1945), FREDERICK (1861-1951) & ALFRED (1865-1966)

This advertising cover for Wunderlich Durabestos, Asbestos-Cement Building Sheets, The Ideal Lining for Exterior Walls, Interior Walls, Partitions, Ceilings, Gable Ends, Eaves, Soffets was sent in 1934 from Wunderlich Limited, Perth to the Comptroller of Stores, W.A. Government Railways, Midland Junction (Western Australia), with a Perth 2d meter cancel (Figure 1). The 3 sons were born in London to Charles Frederick Wunderlich, a clerk and later indigo merchant and his

GEORGE LEAVIS ALLAN, MUSIC DEALER, PUBLISHER & TEACHER (1826-1897)

Two covers with faint identical background advertising were found, both addressed to Germany and having similar but different travelling post office postmarks, were found. The first had 3 stamps of Victoria, the green-blue ½d ‘bantam’, the green 6d and the pink 1d, cancelled with 2 copies of the double circle ENGLISH MAIL T.P.O./ OUT/ 24 MA 09/ —- postmark. The second’s background advertising was somewhat more legible and advertised Allan

ALEXANDER W. SANDFORD, MERCHANT & S. A. LEGISLATIVE ASSEMBLY

The printed-to-private-order window envelope had an advertisement for A.W. Sandford & Co., Limited, Merchants, Dairy and Refrigeration Engineers, Grenfell Street, Adelaide, and the red embossed 2½d KGVI head stamp was postmarked with a roller slogan ‘PREVENT/ BUSH FIRES’ and a circular ADELAIDE/ 10-PM/ 21 DEC/ 1948/ SOUTH AUST. cancel (Figure 1). The reverse has ‘Britain Buys Our Butter/ Lister/ British Built/ Separators/ Fitted With Staybrite/ Steel Discs and Ball-Bearings/ A.W.

JAMES ALSTON & SONS PUMPS. WINDMILLS, &TROUGHS, SOUTH MELBOURNE

The printed to private order window cover has an advertisement for James Alston & Sons PTY. LTD., Windmills, Pumps, Troughs, Steel Tank Stands, Etc., South Melbourne S.C. 4, Victoria. The green printed 1½d KGVI Head stamp is cancelled with roller postmark with a boxed MELBOURNE/ 26 FEB/ 1948 as well as a slogan PREVENT/ BUSH FIRES. Below the cover’s there is another advert: Over 50,000 ‘ALSTON’ WINDMILLS in use throughout

KEMP & DENNING PTY. LTD., TIMBER MERCHANTS, HOBART

The window envelope had an advert for Kemp & Denning Pty. Ltd., 101-115 Melville Street, Hobart, Tasmanian Distributors for Burnie Hardboard, Timber, Bricks, Joinery, Plywood, Cement, Iron. Our Business Motto “NO MONOPOLY.” There was a red slogan roller cancel ‘ KEEP TB. AT (BAY)/ HAVE A CHEST X(RAY), as well as a red boxed HOBART/ 18 OCT/ 1953/ 3D/ PAID. The reverse had no significant postal markings (Figure 1). The

Royal Reels: Gambling

Advertising Covers